Hello, I’m
Dana Toff-Vega
I help small businesses stand out and connect through thoughtful design and marketing.
I believe that great design isn’t about making the loudest statement in the room - it’s about creating that warm, familiar feeling when someone discovers your business and thinks “this is exactly what I was looking for.”
For the past 9 years, I’ve been the creative partner behind small businesses that refuse to blend into the background. Not because they need to shout the loudest, but because they have something meaningful to offer the world.
Sustainable Foundations
I work with businesses that prioritize impact over quick wins. We’re building something that lasts, not just something that sells.
True Partnership
This isn’t about me creating and you approving. It’s about sitting down together (probably with coffee) and figuring out the best path forward.
How I work
My process starts with listening - really listening. Not just to what you’re saying about your business, but to what your customers need to hear, feel, and experience when they encounter your brand.
Nine years of experience working with small businesses across fitness, wellness, home goods, and retail has taught me that every industry has its own language, but every great brand speaks in the universal language of trust and authenticity.
I studied Graphic Design at Kean University and Advertising Design at Mercer County Community College, but honestly? My real education has come from working alongside business owners who are brave enough to put their vision into the world.
Beyond the Design Studio
When I'm not designing, you'll find me deep diving into the worlds of storytelling that first sparked my love for visual communication. I'm a creative writer, avid reader, craft hobbyist, and cosplayer. I've been active in the cosplay and pop culture community since 2013—something my husband and I share as a creative outlet.
Lifelong Learning
From design conferences to business strategy courses, I'm constantly expanding my toolkit to serve you better. I follow numerous leaders in my space to stay current with trends in social media and marketing.
Some of my go-to resources:
Marketing Brew | Morning Brew | AI Marketing Advantage
ICYMI by Lia Haberman | Future Social | The Hustle by HubSpot Media
Creative Curiosity
Whether I'm writing, getting lost in a good book, working on craft projects, or bringing fictional characters to life through cosplay, these creative outlets keep me inspired and remind me why I fell in love with making things in the first place.
Community Connection
I care about my community and try to give back when I can. These days, that often means getting out to enjoy New Jersey's local festivals and events—there's nothing like seeing small communities come together to celebrate what makes them special.
Ready to build something beautiful together?
If you’re a business owner who values integrity, believes in building for impact, and is ready for a creative partner who truly gets it - let’s talk.