Operator Testimonial Video Production
HEVI partnered with Nordic Contracting for a 3-month field demonstration of the GEX-8000 electric excavator on an indoor construction project.
I produced and directed a comprehensive operator testimonial video, conducting an on-site interview to capture authentic feedback about the equipment's real-world performance. Despite the GEX-8000 model being discontinued during post-production, I strategically repositioned the content to reinforce HEVI's broader brand message about transforming the construction industry through electric innovation.
The final video showcased key performance benefits including full-day runtime capability, heavy-duty work capacity, and reliable power delivery on active job sites, creating valuable brand credibility content that highlighted HEVI's commitment to electric equipment advancement regardless of specific product lifecycles.
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HEVI Corp
HEVI is a pioneering manufacturer of electric heavy equipment focused on delivering high-performance, sustainable machinery to industries worldwide. With a vision of creating cleaner, greener job sites, HEVI’s product line includes electric wheeled loaders, excavators, and more, designed to reduce emissions and increase efficiency.
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Videographer
Producer and Creative Director
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Pre-production planning - Shot list creation, identifying key moments to capture, coordinating with staff
On-site direction - Positioned camera angles and set up lav mics to ensure key product features and operator reaction was captured
Post-production oversight - Directing editing choices, pacing, music selection, and brand alignment
Content strategy - Positioning the video for maximum impact
Pivot strategy - Repositioned video content from product promotion to brand credibility/innovation showcase
Content library building - Established visual assets for future marketing campaigns and presentations
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Captured authentic review from an operator who was able to use the electric equipment for several months
Maintained brand consistency throughout post-production
Created compelling B-roll showcasing product features
Delivered professional-quality content despite timeline/budget constraints
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