Round 2 Gaming
Round 2 Gaming is a local game store and community hub known for its weekly events and tournaments. I collaborated with their team as a contract designer to create branded email newsletters, event flyers, and social media graphics that promoted upcoming releases and in-store activities.
This project includes a selection of approved assets—ranging from seasonal graphics to weekly newsletter layouts—used to build community engagement and event awareness through consistent visual storytelling.
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Round 2 Gaming
Round 2 Gaming is a local New Jersey baed retail store offering tabletop games, trading card games, minitures, and events in a family friendly environment. They opened in Lawrence, NJ in October 2024.
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Email Marketing & Design Partner
Partnered with Round 2 Gaming to craft visually engaging email campaigns and promotional content that spotlighted events, new releases, and community highlights.
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2025
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Social Media Design, Email Marketing
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Social Media Posts
Here’s a selection of published social posts, along with a few unpublished design variations that didn’t make it to the feed.
The Weekly Newsletter was designed as a multi-purpose piece that could easily adapt across channels—shared on social media, posted to the Discord community, and printed in-store for easy access. While my initial concept included linking out to the Mailchimp viewer, the team decided to keep all content viewable natively to maintain engagement within each platform.
When writing captions, I ensured all key information from the visuals was also included in text form to support accessibility and help platforms’ algorithms surface event details effectively.
Facebook post for the weekly update for June 13, 2025
Social Post to announce Holiday Hours for Friday, July 4, 2025
Father's Day social post on June 15, 2025
National Dog Day social post with engagement in comments from August 26, 2025
A social post for Round 2 Gaming's Gatchapa system
Upcoming Events Social Post for the Week of September 7, 2025, published on September 5.
An unused social post to promote the board game Great Western Trail: El Paso
An unused social post to promote the board game Pergola
An unused social post to promote the board game Seaside
An unused social post to share the weekly newsletter, designed to encourage sign ups and point to the Mailchimp Newsletter.
An unused social post to share the weekly newsletter, designed to encourage sign ups and point to the Mailchimp Newsletter.
An unused social post to share the weekly newsletter, designed to encourage sign ups and point to the Mailchimp Newsletter.
Email Newsletters
A small sample of the weekly newsletter campaigns I designed for Round 2 Gaming. These iterations demonstrate the evolution of the project as we refined the design to meet audience needs—prioritizing mobile access, event visibility, and relevant merchandising.
The first version was designed to mirror the first printed version of the weekly update.
We optimized the layout to focus on event information and mobile device viewing.
The redesign prioritized advanced notice for premium events, aiming to boost early registration and community engagement.
Results
As part of my time with Round 2 Gaming, these are the results and insights across the social and email channels that we worked on from May 30 - October 8, 2025.
Instagram Insights
Drove consistent growth through strategic content planning over 4+ months, achieving 12.2K total views and 54 new followers (↑23.9%). Content interactions surged by 786.7%, with a clear correlation between weekly Friday posts and audience growth. This sustained posting strategy built momentum and increased profile engagement throughout the period.
Facebook Insights
The team managed diverse content, including events and promotional posts over 4 months, gaining 38 new followers and driving 3.2K profile visits. Successfully navigated platform algorithm changes and declining organic reach trends while maintaining audience interest and community growth through varied content formats.
Mailchimp Insights
Maintained strong email performance over a 4-month period with a 99.6% delivery rate and 33.6% open rate—well above industry standards. Achieved excellent list health with just 0.18% unsubscribe rate (99.1% improvement from the same timeframe before I started), demonstrating effective audience engagement and content relevance throughout the campaign.