Share the Love

Share the Love is an annual campaign at Honor Yoga, which initially stemmed from a member referral campaign push. In 2020, we expanded and refined the campaign with the fantastic direction from Sam Stark (of SS Design House)

The graphics below are part of the presentation deck that we shared with our franchise partners to launch the campaign. Collateral included a mix of print, social and website assets.

To understand the deck, Opt in and Out out Marketing indicated if the studio franchise owners needed any action to participate or pull away from parts of the campaign.

  • Honor Yoga

    Honor Yoga is an eco-, beginner-, and accessible-friendly yoga studio franchise founded in 2013 in Hamilton, NJ.

  • Creative Design Manager | Graphic Designer

    As part of Honor Yoga, I supported the corporate end to assist the marketing team with their branding, campaigns, retail designs, and more.

  • February 2020

  • Referral Campaign

  • honoryoga.com

  • Sam Stark

Share the Love Campaign
Share the Love explained. This is an on-going campaign designed to help increase memberships at each of the studios. This campaign runs February and March.
Prospect Campaign: Audience. Clients who have created a profile in MindBody Online but have never visited your studio; clients who have come in for their first visit but have not converted to a trial. Incentive. Non-members invited back for a free c
Prospect Opt-Out Only Marketing Direct Mailer. Core Support will pull your studio's Non-Member reports from MindBody Online. Studios need to notify Core Support if they wish to review the report prior to sending. Approximate marketing spend: $400 E
Member Referral Campaign Audience. Clients who are currently enrolled in any of our membership options (including class-packs) Member Incentive. Every guest (new to the studio) that is referred by a member will earn that member an entry into a weekly
How does the program work? Members can participate by bringing a friend (new to studio) to class with them with/without their referral card for the duration each studio selects. The friend is entered into MindBody Online using unique promo code w
Prizes Explained. Each studio will select one winner at random every Sunday beginning February 9th, with the exception of the final drawing, which will be Tuesday, March 31st. There will be eight drawings total. Studios may re-use cards from last
Flower Pots with Flower Cards: Opt-Out Only Core Support will design flower cards and order them on behalf of each studio. Studios will submit a ticket to the marketing department in FranConnect with the prize selection they'd like from the option
Member Referral Poster: Opt-Out Only Posters are available in 11x17 and 24x36 to display the member referral campaign. This should be displayed near the flower pot or near the check-in area. This poster details the share the love call to action and t
Guest Passes Should be displayed in the check-in area near the flower pot. These include information on the back to be filled out to gather contact details. Make sure any guests coming in have the "referred by" section completed in their account
Alumni Campaign Audience. Any clients who have purchased a trial or membership and have since cancelled. Incentive. Invitation to return and receive two weeks free. Opt-Out Only Marketing. Direct Mailer (Goes out in March), email campaigns, social
Alumni: Opt-Out Only Marketing Direct Mailer Core Support to pull studios alumni reports from MindBody Online. Studios should notify Core Support if they want to review the report prior to sending. Approximate marketing spend: $400 Email Campaigns
Universal Campaign Tools Flower Pots and Prizes. Prominently display your flower pots and prize cards at launch and throughout campaign. In-Studio Announcements. Managers to inform instructions and additional customer service staff throughout the

Results that speak for themselves.

While this calendar year was impacted by the pandemic, previous iterations of the “Share the Love” campaign (2017–2019) consistently drove increased referral traffic across participating studios.

Studios also reported higher participation and stronger sentiment when offering 4-week passes to referrals, compared to the traditional 2-week offer used throughout most of the year.

Next

Watershed Launch Event