Event: AAPA Annual Conference | 2024
Company: HEVI Corp
Role: Content and Event Marketing, Exhibitor, Photographer
Check out the event blog post on HEVI’s website here.
Overview:
HEVI exhibited at the American Association of Port Authorities (AAPA) Annual Conference in Boston, MA, a major industry event focused on port operations and sustainability. I led the marketing strategy for our presence, managing booth engagement, content creation, and post-event communications to support sales and brand visibility. I was also part of the exhibiting team, speaking to prospects about our solution and gaining leads for the Sales team to follow up with after the show.
Responsibilities and Impact:
Exhibitor & Lead Engagement: Represented HEVI at the booth alongside the team, discussing electric heavy equipment with clients, generating new leads, and creating opportunities for follow-up conversations with the sales team.
Content Creation: Authored the official event blog post highlighting key conference takeaways, HEVI’s involvement, and innovative approaches in sustainable port operations.
Interactive Marketing: Organized a prize giveaway to encourage engagement, creating a fun and approachable way for attendees to interact with HEVI’s brand.
Event Collateral & Media: Captured photos of the booth, keynote sessions, and event highlights, producing a small gallery to showcase HEVI’s presence and energy at the conference.
Collaboration: Worked with internal teams to ensure messaging, visuals, and presentations aligned with company goals and industry trends.
Event Highlights:
Engaged directly with representatives from over 90 ports across North America and the Caribbean.
Enhanced brand awareness and generated actionable sales leads.
Captured media assets for ongoing marketing and content campaigns.
Event Gallery:
These are a few of the photos I’ve taken at the event. Showcasing our table, and the scale model of the GEL-5000 we brought with us.
