Events and Trade Shows
A collection of events I’ve hosted or exhibited at as part of my career.
Port Electrification East 2024
Event: Port Electrification East | 2024
Company: HEVI Corp
Role: Content and Event Marketing, Exhibitor, Videographer/Photographer
Check out the event blog post on HEVI’s website here.
Overview:
HEVI presented at and exhibited with a small table to showcase it’s cutting-edge electric heavy equipment at the Port Electrification East Show, a key industry event bringing together maritime and logistic stakeholders to discuss the electrification of port operations. I led the marketing strategy for HEVI’s presence, including content creation, on-site marketing, and post-event communications. I was also part of the exhibiting team, speaking to prospects about our solution and gaining leads for the Sales team to follow up with after the show.
Responsibilities and Impact:
Content Creation: Wrote and published the official event blog post highlighting key panels, innovations, and HEVI’s role in advancing electrification.
Event Marketing: Designed digital and print collateral for the booth, email campaigns, and social media posts to drive awareness and engagement.
Social Media & Digital Strategy: Managed live coverage during the event, including photos and posts showcasing HEVI’s products and thought leadership moments.
Presentation Support: Recorded HEVI’s CEO, Raymond Wang’s, panel discussion on electrification, and created a slideshow for our booth as a visual reference, ensuring attendees could engage with our products without our equipment on-site.
Collaboration: Coordinated with internal teams and leadership, including the CEO, to ensure messaging aligned with company goals and industry trends.
Results: Enhanced brand visibility, generated leads, and captured media assets for ongoing marketing use.
Event Highlights:
Featured HEVI’s CEO, Raymond Wang, on a panel discussing electrification challenges and opportunities.
Engaged with industry stakeholders and captured multimedia content for ongoing campaigns.
Positioned HEVI as a thought leader in sustainable heavy equipment for ports.
Event Gallery:
These are a few of the photos I’ve taken at the event. Showcasing our table, the electrification panel, and some images of the food and views of the surrounding area.
AAPA Annual Conference 2024
Event: AAPA Annual Conference | 2024
Company: HEVI Corp
Role: Content and Event Marketing, Exhibitor, Photographer
Check out the event blog post on HEVI’s website here.
Overview:
HEVI exhibited at the American Association of Port Authorities (AAPA) Annual Conference in Boston, MA, a major industry event focused on port operations and sustainability. I led the marketing strategy for our presence, managing booth engagement, content creation, and post-event communications to support sales and brand visibility. I was also part of the exhibiting team, speaking to prospects about our solution and gaining leads for the Sales team to follow up with after the show.
Responsibilities and Impact:
Exhibitor & Lead Engagement: Represented HEVI at the booth alongside the team, discussing electric heavy equipment with clients, generating new leads, and creating opportunities for follow-up conversations with the sales team.
Content Creation: Authored the official event blog post highlighting key conference takeaways, HEVI’s involvement, and innovative approaches in sustainable port operations.
Interactive Marketing: Organized a prize giveaway to encourage engagement, creating a fun and approachable way for attendees to interact with HEVI’s brand.
Event Collateral & Media: Captured photos of the booth, keynote sessions, and event highlights, producing a small gallery to showcase HEVI’s presence and energy at the conference.
Collaboration: Worked with internal teams to ensure messaging, visuals, and presentations aligned with company goals and industry trends.
Event Highlights:
Engaged directly with representatives from over 90 ports across North America and the Caribbean.
Enhanced brand awareness and generated actionable sales leads.
Captured media assets for ongoing marketing and content campaigns.
Event Gallery:
These are a few of the photos I’ve taken at the event. Showcasing our table, and the scale model of the GEL-5000 we brought with us.
Watershed Institute Launch Event
Event: Watershed Institute Launch Event| 2024
Company: HEVI Corp
Role: Content and Event Marketing, Exhibitor, Photographer
Check out the event blog post on HEVI’s website here.
Overview:
HEVI hosted a product launch in collaboration with the Watershed Institute in Pennington, NJ, where they unveiled their newest electric heavy equipment models - the H65L and the H55L electric wheel loaders. I led the marketing strategy, event logistics, and follow-up communications to ensure a smooth, well-attended launch that highlighted HEVI’s commitment to sustainable innovation.
Responsibilities and Impact:
Event Marketing & Email Strategy: Designed and executed a targeted email campaign to invite industry partners, sustainability advocates, and key stakeholders, tracking RSVPs and engagement metrics to maximize attendance.
Event Planning & Logistics: Coordinated all aspects of the launch, including moving equipment to the venue, catering, parking, attendee gifts, and on-site setup.
Content Creation: Authored the official event blog post, highlighting the new electric loaders, their features, and HEVI’s leadership in sustainable heavy equipment.
Visual & Interactive Assets: Produced presentations and visual aids to showcase the H65L and H55L’s features during the event.
Post-Event Follow-Up: Managed email communications post-launch to thank attendees, provide additional product information, and generate leads for the sales team.
Collaboration: Worked cross-functionally with leadership, technical teams, and The Watershed Institute to align messaging and event goals.
Event Highlights:
Successfully launched HEVI’s newest electric heavy equipment to key industry stakeholders.
Generated actionable leads for the sales team and increased brand visibility in the sustainability space.
Provided attendees with an immersive experience showcasing zero-emission, high-performance loaders.
Event Gallery:
These are a few of the photos we took at the event, with some showcases of the equipment and the giveaway items we had for attendees after the event.
