Event: Port Electrification East | 2024
Company: HEVI Corp
Role: Content and Event Marketing, Exhibitor, Videographer/Photographer
Check out the event blog post on HEVI’s website here.
Overview:
HEVI presented at and exhibited with a small table to showcase it’s cutting-edge electric heavy equipment at the Port Electrification East Show, a key industry event bringing together maritime and logistic stakeholders to discuss the electrification of port operations. I led the marketing strategy for HEVI’s presence, including content creation, on-site marketing, and post-event communications. I was also part of the exhibiting team, speaking to prospects about our solution and gaining leads for the Sales team to follow up with after the show.
Responsibilities and Impact:
Content Creation: Wrote and published the official event blog post highlighting key panels, innovations, and HEVI’s role in advancing electrification.
Event Marketing: Designed digital and print collateral for the booth, email campaigns, and social media posts to drive awareness and engagement.
Social Media & Digital Strategy: Managed live coverage during the event, including photos and posts showcasing HEVI’s products and thought leadership moments.
Presentation Support: Recorded HEVI’s CEO, Raymond Wang’s, panel discussion on electrification, and created a slideshow for our booth as a visual reference, ensuring attendees could engage with our products without our equipment on-site.
Collaboration: Coordinated with internal teams and leadership, including the CEO, to ensure messaging aligned with company goals and industry trends.
Results: Enhanced brand visibility, generated leads, and captured media assets for ongoing marketing use.
Event Highlights:
Featured HEVI’s CEO, Raymond Wang, on a panel discussing electrification challenges and opportunities.
Engaged with industry stakeholders and captured multimedia content for ongoing campaigns.
Positioned HEVI as a thought leader in sustainable heavy equipment for ports.
Event Gallery:
These are a few of the photos I’ve taken at the event. Showcasing our table, the electrification panel, and some images of the food and views of the surrounding area.
