Event: Watershed Institute Launch Event| 2024
Company: HEVI Corp
Role: Content and Event Marketing, Exhibitor, Photographer
Check out the event blog post on HEVI’s website here.
Overview:
HEVI hosted a product launch in collaboration with the Watershed Institute in Pennington, NJ, where they unveiled their newest electric heavy equipment models - the H65L and the H55L electric wheel loaders. I led the marketing strategy, event logistics, and follow-up communications to ensure a smooth, well-attended launch that highlighted HEVI’s commitment to sustainable innovation.
Responsibilities and Impact:
Event Marketing & Email Strategy: Designed and executed a targeted email campaign to invite industry partners, sustainability advocates, and key stakeholders, tracking RSVPs and engagement metrics to maximize attendance.
Event Planning & Logistics: Coordinated all aspects of the launch, including moving equipment to the venue, catering, parking, attendee gifts, and on-site setup.
Content Creation: Authored the official event blog post, highlighting the new electric loaders, their features, and HEVI’s leadership in sustainable heavy equipment.
Visual & Interactive Assets: Produced presentations and visual aids to showcase the H65L and H55L’s features during the event.
Post-Event Follow-Up: Managed email communications post-launch to thank attendees, provide additional product information, and generate leads for the sales team.
Collaboration: Worked cross-functionally with leadership, technical teams, and The Watershed Institute to align messaging and event goals.
Event Highlights:
Successfully launched HEVI’s newest electric heavy equipment to key industry stakeholders.
Generated actionable leads for the sales team and increased brand visibility in the sustainability space.
Provided attendees with an immersive experience showcasing zero-emission, high-performance loaders.
Event Gallery:
These are a few of the photos we took at the event, with some showcases of the equipment and the giveaway items we had for attendees after the event.
